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My Story

Hello, I’m David Nibbs and I’m a sales copywriter and online content writer.

As a member of the Institute of Sound, Communications and Visual Engineers (MInstSCVE) and the Professional Light and Sound Association (PLASA), I have more than 40 years of industry experience in the design and sales of professional sound, stage lighting, and audio-visual installation projects.

More than 20 of those years were with my own companies, giving me not only extensive technical expertise but also more than 40 years of B2B sales and marketing experience.

Having been in this industry for most of my professional life, I have experience of your market, the customers, the technology, the equipment, the projects, and your aspirations and goals.

Message Me

Having been in this industry for most of my professional life
I have experience of:

Your Market

The Customers

The Technology

The equipment

The projects

Your Aspirations and Goals

Good Writing Needs Creative Thinking

I write online content that helps businesses improve their results.

I consider my writing style to be friendly, engaging, often enlightening, and sometimes amusing!

I write it as you say it… It’s called ‘conversational copywriting’ and it’s a far better style of writing nowadays. 

People can spot the ‘hard sell’ a mile off, so that’s what I avoid!

Let’s Get Started!
Let’s Get Started!

I know the industry because I spent more than 40 years in it.

For 20 of those years, I was managing director of my own companies, so I understand the technology, the customers, the commercial pressures and the reality of running a busy sound, lighting or AV business. That is the experience I now bring to every Entecna project.

I know how easily important marketing jobs get pushed down the list.

Projects need delivering. Customers need looking after. Quotations need preparing. Problems need solving. Meanwhile, the project that deserves a proper case study gets a few photographs. The website gradually falls behind the business. The useful article remains an idea no one has time to write. I understand why that happens. Entecna exists to help sound, lighting and AV companies get those jobs done.

More than technical knowledge

My career has given me first-hand experience of the design, sale and installation of professional sound, lighting and AV systems. But understanding the equipment is only part of it. I also understand the businesses selling it, the customers buying it, the projects being delivered and the decisions that have to be made along the way. For 20 years, I was making those decisions myself as managing director of my own companies.

Clear, conversational writing

Technical subjects do not need to be made more complicated by the way they are written.

I write in a clear, conversational style that makes the subject easier to understand without dumbing it down.

The aim is not to fill pages with marketing language or turn every sentence into a sales pitch.

It is to explain what matters, make the subject interesting and give people a reason to keep reading.

That’s where Entecna comes in.

WHAT ONE OF OUR CLIENTS HAS TO SAY ABOUT US

Trusted by
Every Client
We Serve

Having known David had many years’ experience in the AV industry, I had no hesitation when arranging for him to write content for our website.

It’s a very specialist industry, and we felt that the correct terminology needed to be used, but written in a way that made the content interesting, informative and above all, in a way our customers could relate to.

I hope it’s the first of many case studies that David will write for us

MICK WHITTEMORE

Director, Music Gear Installations MGD Group

What’s Still On Your To-Do List?

A project that deserves a proper case study? A website that needs sorting out? An article you keep meaning to publish? Or perhaps you are wondering whether the right people are finding your business online.

Tell me what you need to get done.

Get in touch

* All prices are plus VAT for UK clients *

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