Specialist writing for the sound, lighting and AV industry

Entecna, your industry specialist online marketing partner

The marketing jobs you know need doing, But never quite get to.

Case studies that make more of your best projects. Website pages that reflect the business as it is today. Useful articles you keep meaning to publish.
Entecna helps you get them done.

Entecna helps you get them done.

Four ways Entecna can help

Specialized marketing solutions designed for the technical demands of AV professionals.

Explore CaseCraft

Make more of your best projects. We turn technical installations and high-stakes events into thoroughly researched, compelling case studies that win more work.

Explore WebWords

Need a new website? Or need to sort out the one you already have? We provide clear, convincing words that communicate technical complexity with commercial clarity.

Explore WriteSource

Turn what you know into articles worth reading. We interview your team to extract their expert knowledge and turn it into ready-to-publish industry thought leadership.

Explore Findability

Help the right people find you. We optimize your digital presence so your business appears where your clients are searching—in both search engines and the latest AI results.

Sound familiar?

"We should make more of our projects."

You put a huge amount into delivering them, then often do little more than add a few photos to your website or post something on LinkedIn.
Your best projects deserve more than that.

"We need a new website, or we need to sort out the one we have."

The business may have changed. Or perhaps the website has simply been neglected. Either way, the words need to do a better job of explaining who you are, what you do and why customers should choose you.

"We should publish more useful articles, but no one has the time."

There is no shortage of knowledge and experience inside your business. The problem is finding the time to turn it into something worth reading.

"Are the right people actually finding us?"

Your website can only do its job if the right potential customers can find it — whether they are searching through Google or asking AI tools for answers and recommendations.

That’s where Entecna comes in.

Who is Entecna for?

Entecna works with businesses across the professional sound, lighting and AV industry, including installers, integrators, hire companies, manufacturers, distributors and specialist suppliers.

If your business needs clearer case studies, better website pages, useful articles or stronger search visibility, Entecna can help.

who we serve

Your business
needs marketing that works.

Good online marketing for your business, products, and services is now more crucial than ever. But there are so many aspects to deal with that it’s sometimes overwhelming and needlessly time-consuming – especially when your time is better spent getting on with running your business.

Our services focus on the online world of websites, content writing, sales copywriting, SEO, and more for the professional sound, lighting, and AV industry.

Installation Companies

When it comes to creating the perfect sound and vision solutions for your clients across the hospitality, education and corporate sectors, you’re the experts. Make sure that others know about it using case studies, newsletters, articles, and brand storytelling.

Event Hire Companies

In the world of theatre, music festivals, corporate presentations, product launches,  and even worldwide tours, make sure you keep your great business front and centre in the minds of potential new clients.

Manufacturers, Distributors & Retailers

To raise or maintain your brand profile, expand your customer base, or launch new products and services, Entecna’s professional writing services are your go-to marketing resource.

Why Entecna?

With over 40 years of experience in sound, lighting, and AV, including 20 years as a Managing Director, I understand the industry from the inside out.

When we work together, you do not have to spend time explaining how the industry works. I already speak your language, understand your gear, and know what your clients are looking for.

40+

Years in AV

20

Years as MD

WHAT ONE OF OUR CLIENTS HAS TO SAY ABOUT US

Trusted by
Every Client
We Serve

Our company website needed a long overdue revamp to bring it up to date. We had taken care of the new design and the choice of web pages and photos for inclusion. So now we needed the words – and lots of them! Asking around in the industry, David Nibbs at Entecna was recommended to us for this project. David has been in our industry for many years, so hiring him to avoid a steep learning curve of our ‘technicalities’ made sense.

As we serve several client sectors with a diverse range of products and services, the new website would always be large. In fact, it turned out to be 88 pages in all!

This was going to be a challenge for David. However, I’m glad to advise that he completed his writing in just three weeks and did an excellent job. His writing style was conversational (rather than just factual), ensuring that search engine-friendly keywords were plentiful.

I can highly recommend David and Entecna for all your digital marketing requirements. – It’s great to have these resources provided by someone who’s been there and done that!

Sharon Dawson

Business Manager,Technical Stage Services Ltd.

What’s Still On Your To-Do List?

  • A project that deserves a proper case study?
  • A website that needs sorting out?
  • An article you keep meaning to publish?
  • Or perhaps you are wondering whether the right people are finding your business online.

Tell me what you need to get done.

* All prices are plus VAT for UK clients *

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